Services

So you want to launch a beauty brand?

You’ve got the concept, the passion, and the stamina—not to mention the financing. All you need is the right collaborator, someone who’s done it successfully many times before. Vicky Neilson will not only match your passion and stamina, she’ll also bring industry expertise, strategic acumen, and tactical savvy—all in the service of getting your brand across the finish line.

• Competitive Analysis
• Concept / Unique Selling Proposition
• Customer Targeting / Segmentation
• Distribution Scenarios
• Budget / ROI analysis
• Timeline Creation and Implementation
• In-store / online execution

How can you turn top-line sales into bottom-line profitability?

Are you optimizing your team, your resources, your outside partners? Are your products costing more than they should? Is your current distribution channel the only option? Or are there others who can help you grow not just your sales, but your profits as well?

Vicky Neilson will evaluate your product assortment, uncover manufacturing inefficiencies, and match you with the right partners for distribution and merchandising. Bottom line? She can help you turn sales into profits.

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Product / Packaging / Pricing / Distribution
• Identifying “white space” in the market
• Strategic and Tactical Planning

So you think buying a beauty brand is a slam dunk?

Not all due diligence is financial. You’ve run the numbers and it all looks good. Strong brand, good sales, decent financials—all in all, a win for your portfolio, right?

Maybe. But you might want to talk to Vicky Neilson first. This is the beauty industry after all. Where your customers are one negative tweet away from leaving in droves. Where consumers ricochet between digital and bricks-and-mortar sales. Where today’s prestige brand is on the closeout shelf tomorrow. Where change happens in a heartbeat and not paying attention can be fatal.

The numbers are not enough. You have to understand the industry — the categories, the channels, the supply chain, and the notoriously fickle consumer. Vicky can teach you about all these things – and more.

Maybe you really did find a great brand to acquire. But Vicky can help you make sure.